Why are stories important for non-profit Fundraising?

Helps shape culture

Grassroots realities

Communicate impact

Stand out in a competitive environment and build meaningful relationships with our audience.

Three Pillars of Theatre/Storytelling

<aside> 💡 Not everyone is a co-founder or would have directly experienced the impact, so when as fundraisers, you have to communicate with your target audience using storytelling techniques that can act as a bridge to convert the true intended feelings and invoke the right emotions.

</aside>

What inspires audiences and persuades them?

Identify your audience- knowing where your audience comes from is important

Understand their needs- what will move/inspire/persuade them to be interested in what you say?

Adapt your story- contextualize for the audience to relate

Storytelling- what story am I telling?

Easy to understand > Engaging > Persuasive

What's essential for the narrative and what can be let go of is a crucial question before finalizing the story and content.

<aside> 💡 A good story- Merging facts, concepts, and emotions

</aside>

Without concept, the story can become directionless

To stir and channel emotions, characters have to be relatable